Consumer Products
Brands that used to sell through retailers now have a direct relationship with the customer, and the systems to match have to be built.
The problem
Going direct means owning things a distributor used to handle — identity, subscription billing, support, the data that comes with it — usually while the old wholesale business carries on unchanged alongside it.
How we would approach it
We would build the direct channel as its own product rather than a bolt-on, with subscriptions, renewals and customer records designed for the lifetime of the relationship. Plans, expiry tracking and invoicing at multi-branch scale are what our own membership product does every day.
Working on something in consumer products?
Tell us what you are trying to build. We will tell you how we would approach it — and if we are not the right team, we will say so.
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